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Lupus Creative - Traditional Marketing Methods
Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness.
For many businesses, it's by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method.
But careful preparation of direct-marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings.
Lupus Creative has a great deal of direct marketing experience and are able to assist you with current legislation and industry best practice, and where to get more help and information on both if you need.
Why use direct marketing?
Direct marketing allows you to generate a specific response from targeted groups of customers. It's a particularly useful tool for small businesses because it allows you to:
· Focus limited resources where they are most likely to produce results
· Measure the success of campaigns accurately by analysing responses
· Test your marketing - you can target a representative sample of your target audience and see what delivers the best response rates before developing a full campaign
A direct marketing campaign can help you to achieve the following key objectives:
· Increasing sales to existing customers
· Building customer loyalty
· Re-establishing lapsed customer relationships
· Generating new business
Direct marketing is any unsolicited contact your business makes with existing or potential customers in order to generate sales or raise awareness.
For many businesses, it's by far the most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method.
But careful preparation of direct-marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings.
Lupus Creative has a great deal of direct marketing experience and are able to assist you with current legislation and industry best practice, and where to get more help and information on both if you need.
Why use direct marketing?
Direct marketing allows you to generate a specific response from targeted groups of customers. It's a particularly useful tool for small businesses because it allows you to:
· Focus limited resources where they are most likely to produce results
· Measure the success of campaigns accurately by analysing responses
· Test your marketing - you can target a representative sample of your target audience and see what delivers the best response rates before developing a full campaign
A direct marketing campaign can help you to achieve the following key objectives:
· Increasing sales to existing customers
· Building customer loyalty
· Re-establishing lapsed customer relationships
· Generating new business
You can use direct marketing in both business-to-business and consumer markets. Of course, your strategy will need to be modified depending on which you're targeting. Whilst business contacts are used to receiving marketing emails, consumers may be less receptive to mailshots or telemarketing calls - so you need to plan your approach carefully.
Response rates can vary substantially - read direct marketing statistics on the Royal Mail website for an idea of how response can vary between business and consumer markets.
You can download a guide on direct marketing from the Direct Marketing Association (DMA) website (PDF) - Click here
But remember that the results of direct marketing aren't guaranteed. A poorly planned or targeted campaign will be a waste of money. A badly designed mailshot, for example, could simply end up in the bin. And worse still, it may irritate recipients and damage your business' reputation as a result.
As well as a Direct Mail Campaign you may want to consider Regional or National Newspaper advertising - Here at Lupus we've a great number of solutions available, get in touch to find out more.
Have a publication in mind - let us know and we'll do the rest for you!
Lupus Creative Design have been designing successful mail documents for Leisure Parks, Salons, Travel Companies and Restaurants for about 8 years, and we know our ‘onions’ when it comes to traditional marketing methods.
Get in touch
Response rates can vary substantially - read direct marketing statistics on the Royal Mail website for an idea of how response can vary between business and consumer markets.
You can download a guide on direct marketing from the Direct Marketing Association (DMA) website (PDF) - Click here
But remember that the results of direct marketing aren't guaranteed. A poorly planned or targeted campaign will be a waste of money. A badly designed mailshot, for example, could simply end up in the bin. And worse still, it may irritate recipients and damage your business' reputation as a result.
As well as a Direct Mail Campaign you may want to consider Regional or National Newspaper advertising - Here at Lupus we've a great number of solutions available, get in touch to find out more.
Have a publication in mind - let us know and we'll do the rest for you!
Lupus Creative Design have been designing successful mail documents for Leisure Parks, Salons, Travel Companies and Restaurants for about 8 years, and we know our ‘onions’ when it comes to traditional marketing methods.
Get in touch
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