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Lupus Creative - Direct Mail Campaigns
Direct Mail Campaigns
Before starting a direct-marketing campaign, consider whether you can do it in-house or whether you need to enlist the help of outside specialists.
If you're preparing basic leaflets for door drops or mailshots, you can probably write and lay them out in-house. However, the presentation of your message is essential if your campaign is to be a success. If you're unsure of your in-house copywriting or design skills, saving money on a DIY job is likely to be a false economy.
For best results you may want to use a marketing or advertising agency or consultantcy like Lupus Creative with quite a few years direct mail experience. We could also manage your direct-marketing campaign as part of a larger integrated marketing strategy like a national press advert or online marketing. Lupus Creative offer a range of skills, including:
· Planning campaigns
· Setting budgets
· Finding your target audience
· Creating materials
· Managing the distribution process
Direct mail allows you to get information about your products and services directly into the hands of people who may be interested in it. Though it's often dismissed as junk mail, it can be highly effective in both business and consumer markets if it's properly planned and researched.
Direct Mail Campaigns
Before starting a direct-marketing campaign, consider whether you can do it in-house or whether you need to enlist the help of outside specialists.
If you're preparing basic leaflets for door drops or mailshots, you can probably write and lay them out in-house. However, the presentation of your message is essential if your campaign is to be a success. If you're unsure of your in-house copywriting or design skills, saving money on a DIY job is likely to be a false economy.
For best results you may want to use a marketing or advertising agency or consultantcy like Lupus Creative with quite a few years direct mail experience. We could also manage your direct-marketing campaign as part of a larger integrated marketing strategy like a national press advert or online marketing. Lupus Creative offer a range of skills, including:
· Planning campaigns
· Setting budgets
· Finding your target audience
· Creating materials
· Managing the distribution process
Direct mail allows you to get information about your products and services directly into the hands of people who may be interested in it. Though it's often dismissed as junk mail, it can be highly effective in both business and consumer markets if it's properly planned and researched.
As well as a mailing letter, you typically include a range of enclosures such as a product brochure, order-form and pre-paid reply envelope. Don't cut corners in preparing your materials - the success of your mailshot depends on it.
The other key ingredient for a successful direct-mail campaign is a high-quality mailing list. The most effective lists are those sourced in-house from a well-managed database - you will know the preferences of the recipients of your mailshot and can tailor your offer accordingly.
Tips for a successful direct-mail campaign
· Draw up a budget which sees your business profiting at a realistic level of response.
· Consider incentives such as prizes or discounts to maximise response - and make sure you've included these in your budget.
· Source a mailing list that's appropriate to your objectives.
· Make sure you have the resources to run the campaign, follow it up and cope with the response.
· When your campaign is over, quantify the costs, returns and rates of response. If you started with clear objectives, you should be able to learn a lot about what you achieved and how.
Lupus Creative have been designing successful campaigns for over 8 years.
Want to know more? Get in touch
The other key ingredient for a successful direct-mail campaign is a high-quality mailing list. The most effective lists are those sourced in-house from a well-managed database - you will know the preferences of the recipients of your mailshot and can tailor your offer accordingly.
Tips for a successful direct-mail campaign
· Draw up a budget which sees your business profiting at a realistic level of response.
· Consider incentives such as prizes or discounts to maximise response - and make sure you've included these in your budget.
· Source a mailing list that's appropriate to your objectives.
· Make sure you have the resources to run the campaign, follow it up and cope with the response.
· When your campaign is over, quantify the costs, returns and rates of response. If you started with clear objectives, you should be able to learn a lot about what you achieved and how.
Lupus Creative have been designing successful campaigns for over 8 years.
Want to know more? Get in touch
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