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Lupus Creative - Branding and Brand Identity
A good brand identity is based on several things:
· The brand logo from style of type to a unique symbol depicting your company or may be even product. The Lupus Creative logo is made up of a red section at the start of the logo. If you look carefully you may be able to see the L and C for Lupus Creative in an abstract way. The style of type is a crucial part of the design and branding.
· The branding that makes up the visual impact of the company - in our case ‘Lupus’, meaning wolf in Latin and the use of a domestic Boxer dog symbolises the brand.
· The identity programs and brand marketing
· The company messages whether goods or services. We have used the word creative to highlight the services we offer. Within our website and all external communications we tell the user or reader about the services we offer from graphic design and other creative design and graphic services including branding or brand identity through to marketing and online services such as website builds and e-marketing or search engine marketing as it is known.
· Products and actions. Lupus Creative always tells the viewer or reader of any material whether on or offline about our services. We use what they refer to as a ‘Call to Action’ to tempt the potential customer to call or e-mail.
A good brand identity is based on several things:
· The brand logo from style of type to a unique symbol depicting your company or may be even product. The Lupus Creative logo is made up of a red section at the start of the logo. If you look carefully you may be able to see the L and C for Lupus Creative in an abstract way. The style of type is a crucial part of the design and branding.
· The branding that makes up the visual impact of the company - in our case ‘Lupus’, meaning wolf in Latin and the use of a domestic Boxer dog symbolises the brand.
· The identity programs and brand marketing
· The company messages whether goods or services. We have used the word creative to highlight the services we offer. Within our website and all external communications we tell the user or reader about the services we offer from graphic design and other creative design and graphic services including branding or brand identity through to marketing and online services such as website builds and e-marketing or search engine marketing as it is known.
· Products and actions. Lupus Creative always tells the viewer or reader of any material whether on or offline about our services. We use what they refer to as a ‘Call to Action’ to tempt the potential customer to call or e-mail.
On our Give us a brief and Contact Us pages of the website we do this a relaxed manner such as ‘Give us a brief and we’ll get on the dog and bone to you’ and ‘Contact us we don’t bite’.
A designer cannot "make" a brand; only the consumer can do this. A designer provides the foundations on which the brand can be built - the logo, message and other identity.
1. What does your identity say about your company?
2. Does it give a true representation of your brand and it is attractive to your audience?
Before anything we need to be clear as to who the audience is and what brand identity may be required to attract them. An identity should grow organically from these answers.
We listen to what our customers have to say and look at what their audience needs to know and feel when coming into contact with their brand. Our design solutions take all of this into account. We have experience of creating a brand identity from the ground up as well as working with companies to refocus current identities to enhance their brand to their audiences.
This process allows us to deliver high quality identities that not only look great but more importantly work for our customers.
Want to know more? Get in touch.
A designer cannot "make" a brand; only the consumer can do this. A designer provides the foundations on which the brand can be built - the logo, message and other identity.
1. What does your identity say about your company?
2. Does it give a true representation of your brand and it is attractive to your audience?
Before anything we need to be clear as to who the audience is and what brand identity may be required to attract them. An identity should grow organically from these answers.
We listen to what our customers have to say and look at what their audience needs to know and feel when coming into contact with their brand. Our design solutions take all of this into account. We have experience of creating a brand identity from the ground up as well as working with companies to refocus current identities to enhance their brand to their audiences.
This process allows us to deliver high quality identities that not only look great but more importantly work for our customers.
Want to know more? Get in touch.
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